We work with the biggest brands to reward consumers and drive footfall to Outlets. Ad campaigns target the brands ideal consumer to claim their complimentary drink. The Consumer then add this drink to their anyExcuse wallet. From here they can view a list of participating Outlets where they can redeem their drink. The Outlet receives free exposure, full retail price for the drink redeemed, the addition of the on top sells, and the opportunity to impress a new customer.